Library of helpful articles
Management
How NOT to work with PPC Managers
How To Tank Your Google Ads Campaign In 10 Days
Top 4 PPC Mistakes & How To Fix Them
AI Max: Google’s new AI ad tool, explained
Ready or Not: 3rd Party Cookie Deprecation is Here
Performance Max vs Search Campaigns
How to develop a Paid Search strategy
How to use Performance Max for any type of business
PPC survival: Handling inflation and being ready for a recession
Why search needs to be combined with awareness for maximum impact
What makes people click on Search ads?
3 ways to improve low-traffic AdWords campaigns
13 reasons why Brand bidding is a no-brainer
Guidelines for adhering to Google's policies on drug terms
The Pros and Cons of Automated Bidding
Are coupons and promotions worth your time?
Back to basics: Understanding your paid search metrics
Google Ads Auto Applied Recommendations: Every setting, explained
The Double Serving Myth: When One Company Monopolizes PPC Ad Results
When New Competition Suddenly Makes PPC Unprofitable
Home Services Advertising Benchmarks + 9 Ideas for better results
6 Mistakes Dentists Make on AdWords
Performance
What To Do and Not To Do in 2025
How to find and fix the root cause of low conversions
How to recover from Performance Drops
How Paid & Organic work together for better performance
The Definitive Guide to Marketing Attribution Models
Key areas to optimize beyond landing pages
Accurate tracking data: the key to optimal ad performance
Google Ads & the law of diminishing returns
How LSAs compete with Google Ads
12 Tips to optimize a landing page
Google Shopping feed optimization
Forget me not: 3 steps to make your PPC ads more memorable
Case Study: Direct & Organic Leads Coming from PPC?