Library of helpful articles
Management
How NOT to work with PPC Managers
Performance Max vs Search Campaigns
How to develop a Paid Search strategy
How to use Performance Max for any type of business
PPC survival: Handling inflation and being ready for a recession
Why search needs to be combined with awareness for maximum impact
What makes people click on Search ads?
3 ways to improve low-traffic AdWords campaigns
13 reasons why Brand bidding is a no-brainer
Guidelines for adhering to Google's policies on drug terms
The Pros and Cons of Automated Bidding
Are coupons and promotions worth your time?
Back to basics: Understanding your paid search metrics
Google Ads Auto Applied Recommendations: Every setting, explained
The Double Serving Myth: When One Company Monopolizes PPC Ad Results
When New Competition Suddenly Makes PPC Unprofitable
Home Services Advertising Benchmarks + 9 Ideas for better results
Performance
How to find and fix the root cause of low conversions
How to recover from Performance Drops
How Paid & Organic work together for better performance
The Definitive Guide to Marketing Attribution Models
Key areas to optimize beyond landing pages
Accurate tracking data: the key to optimal ad performance
Google Ads & the law of diminishing returns
How LSAs compete with Google Ads
12 Tips to optimize a landing page
Google Shopping feed optimization
Forget me not: 3 steps to make your PPC ads more memorable
Case Study: Direct & Organic Leads Coming from PPC?