Programmatic Marketing

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What makes Programmatic Marketing so unique? Imagine being able to combine the geo-targeting options of Direct Mail, and the demographic targeting options of Facebook with an ad that your prospective customer cannot throw away!

Serve users several different ad sizes, on any screen and in multiple formats which includes mobile, desktop, tablets and even CTV/OTT (Smart TVs, Gaming Consoles, Streaming Devices) In doing so, we have a 98% reach into American households.

Location Targeting

• Proximity - Reach consumers in real-time when they are around a specific location.

• On Premise - Target consumers with accuracy whether they are in a store, parking lot or within walking distance of a specific location.

• Neighborhoods - Connect with consumers within specific boundaries based on a combination of visitation patterns & audience behaviors 

Audience Targeting:

• Location Audience Targeting - Target potential customers based on their real-time location and/or location history. Reach people who have visited any location, be it your own brand, a competitor or by selecting a category within a certain timeframe.

• Behavioral Audience Targeting - Combine visitation behaviors with demographic information to build sophisticated audience profiles. his data can then be used to target potential customers based on consumer lifestyle and interests. 

• Custom Audience Targeting - Create tailored segments for audience targeting based on visitation data behavioral attributes, demographic details, and/or purchase data.

• Weather Triggering - Weather plays a key role in influencing consumer behavior and we are able to target against many weather conditions and quantifiable weather parameters including temperatures, wind, UV index and alerts. 

• Email Targeting - Orchestrate email campaigns alongside other programmatic advertising channels like display, video, CTV, and more, all within one platform

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