Connect With Your Customers With Customer Match

Customer Match on Google AdWords is a way of connecting with your “Super Shoppers” by dusting off that email subscriber list you’ve been adding to for the past months or years and getting in front of them with a well planned, customized ad just for them. Forget email marketing – that’s hit or miss and too easy to delete – instead, serve ads while they’re shopping – for what you offer!Read More

Are You Making These Top 8 AdWords Mistakes?

As an SEM Strategist (PPC Manager) with about a decade of experience under my belt, I can honestly say that I’ve seen just about every possible mistake that can be made when creating and managing a Google AdWords PPC Campaign. To find out if you’re making any of these very common mistakes, request your AdWords Audit today!Read More

New PPC Campaign? Here’s What To Expect.

Starting a new PPC campaign can be a confusing and stressful time for advertisers. A million questions go through your mind: Will it work? Am I wasting money? Will it really increase sales? Will I have a positive ROI? Do these people really know what they’re doing? We want to make the process as easy as possible for our clients, so here is a run-down of what to expect when you start a new PPC campaign (or restructure and old one).Read More

Gone In 8 Seconds

If you’re looking for ways to grab user’s attention with Online Marketing, the next time you’re out driving take a close look at the billboards you pass because they, as in Digital Advertising, have only 8 seconds (or less) to capture your attention and share their message before you’ve sped by and forgotten all about them. And they, like digital advertisers, have to think of new and creative ways of capturing their target market’s attention in the hopes that they retain what they see – and convert.Read More