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Did you know that people are 5 times more likely to leave a site that isn’t mobile-friendly?  And did you also know that nearly half of visitors will leave if a site doesn’t load within 3 seconds?

One of the biggest mistakes that I see advertisers making today, is in not making sure that their site is at peak performance just prior to launching a digital advertising campaign.  The second biggest mistake is in not updating their site to keep up with the ever changing landscape of digital advertising while expecting their site to perform as well as it did five years ago.

So before considering digital advertising, consider first: Is your site really ready for today’s latest trends?

In 2014, Mobile overtook Desktop as the primary source people use to access the internet.  So if you’re going to do anything to update your site now, consider testing to see if your site is mobile-friendly.

Making sure that your site is up-to-date and performing at it’s peak is especially important when you’re running a digital marketing campaign. Statistically,  you can have the best performing campaign on the planet, but if your campaign is delivering visitors to your site and when they get there your site isn’t up to par, you run the risk of losing the visitor and the sale and the money spent on advertising.

Here are 5 tips to making your site mobile friendly:

  1. Use Responsive Design
  2. Pay close attention to font and button sizes
  3. Remove default zoom
  4. Use YouTube videos on your site (they’re already responsive)
  5. Never stop testing

To see if your site is mobile-friendly, check out Google’s Mobile Website Speed Test.  They’ll also give you a full report of what isn’t optimized and what should be done to optimize your site for mobile-friendliness.

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